Ticketmaster launch interactive seat map for Metricon Stadium

Ticketmaster launch interactive seat map for Metricon Stadium

Tuesday, 3 Apr 2012

Ticketmaster, the world's leading ticketing company has delivered Gold Coast SUNS fans the ability to choose their own seats via an Interactive Seat Map, unveiling the technology for the 27,500 capacity Metricon Stadium - Australia’s newest world class stadium!

Released on in readiness for the start of the 2012 Toyota AFL Season, Gold Coast SUNS fans can now select their preferred seats when purchasing tickets for all Metricon Stadium AFL matches.

Furthermore Gold Coast SUNS fans will have the opportunity to involve their friends in their live entertainment plans by tagging themselves to their seats and sharing with friends on Facebook.

Chris Forbes, Chief Executive Officer of Ticketmaster Australasia commented “We are thrilled to be able to deliver an Interactive Seat Map of this size for Metricon Stadium and the Gold Coast community. Ticketmaster's move towards socialising the on line ticketing experience has been well received by our clients, their tenants and the general public and we are looking forward to the rest of our stadium venues utilising this technology”.

More than 35 of Ticketmaster’s clients are utilising Interactive Seat Maps and results prove that fans are welcoming the opportunity to be able to tailor their live entertainment experiences to their own needs with Interactive Seat Maps generating a dramatic increase in online conversion rate. The maps have also demonstrated to sell more overall tickets with a significant increase in sales within higher price reserve categories.

“The online conversion rates we have experienced are clear indicators that fans are embracing the opportunity to choose their own seats when purchasing their live entertainment tickets.” said Chris Forbes. "At Ticketmaster we strive to drive new levels of innovation and fan engagement, and there are more exciting developments to come.

Gold Coast SUNS Chief Operating Officer Andrew Travis said the Ticketmaster Interactive Seat Map would further engage the Clubs socially active fans and members.

“We are thrilled to be the first SPORTS Stadium in Australasia to launch the Interactive Seat Maps and we are delighted Ticketmaster have chosen the Gold Coast SUNS to roll out an initiative we believe will greatly heighten the match day experience for those Gold Coast SUNS fans and members who like to be part of the Game Day conversations on both Face Book and Twitter.”

“Purchasing tickets to Gold Coast SUNS matches has never been easier with members now given the option to inform family and friends of their exact location and seat number within Metricon Stadium which we are confident will further add to our match day experience.”

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